The Society of sea bathing (SBM) surfss on the crisis
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There is still a little early to announce the figures, but the Director General of the League of sea bathing Bernard Lambert displays an air of optimism. “Our results have exceeded our forecast. To date, the resort is doing quite well but it will do with the next three months. “The defection of Americans has been offset by new customers from the Eastern Europe and the Middle East, amateur Luxury and games. The end of the year was as usual in Italy. The last-minute bookings have become a common phenomenon. “For Eve, 31, 10 to 12% of covered have made the same day.” In 2010, Bernard Lambert talks about “near-zero visibility. Just note it does today a resurgence of small groups in late 2010 and early 2011. Our sales and marketing strategy tends to widen to individual customers. ”
Rehabilitation of the casino
2010 is the year of the continuation or completion of major projects for the resort. The renovation of the two wings of the Hermitage and its 140 rooms completed. The new infrastructure of the Monte Carlo Beach (including the new pool) will be in place for Easter. The descent from the Café de Paris and the casino will be redesigned. Buddha-Bar will open its doors in July. The casino will start after the Grand Prix in a large bath and open its doors in late 2010-early 2011. It will be temporarily transferred to Sporting summer time “working on lighting, carpeting, the atmosphere, the room layout. We want to update it while retaining its soul. We will open at the same time a new tavern. “Balmoral continues to deliver reconstruction and 7 luxury apartments for rent on the eve of the Grand Prix 2011.
The resort, which in 2009 signed its first management contract outside the Principality (complex Jawhar Estate Marrakesh), also intends to continue its expansion through a collection of hotels and casinos in nearby European capitals.